By Kirk Layton, President & Co-Founder, The Tenex Group
Before launching The Tenex Group and eServus, I worked in property management with Cadillac Fairview; one of my responsibilities was putting together a newsletter for the office tenants at the Toronto Eaton Centre. I learned first-hand the value of using creative content to engage the tenants. With The Tenex Group offering content management services – think e-newsletters, social media and proptech content – I’m reminded that well-written, timely and original content is an effective tool to inform, educate and – most importantly – engage your tenants. But not all content is created equal, so here are some ideas to help make your tenants actually want to read your content.
Based on my experience – past and present – there are three elements to effective content creation:
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Provide tenants with information they can actually use
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Remind tenants of what you’re doing for them at the building every day
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Engage tenants with content in a fun way